Prime Property Thailand X Gemini PR
Gemini PR Bangkok Delivered Record-Breaking Launch in Competitive Real Estate Market
Client: Prime Property Thailand
Industry: Real Estate – Property Sales & Rentals
Services Used: PR Strategy & Launch Campaign, Media Relations, Social Media Content, SEO-Optimised Press Releases, Influencer Partnerships
Results: 150 new users per day by ‘day eight’ after launch
Background
In early 2025, Prime Property Thailand approached Gemini PR Bangkok with a mission: to launch apremium property sales and rental platform that would stand out in Thailand’s bustling real estate market.
The brand’s core promise was clear —connect serious buyers, renters, and investors with high-quality Thai properties through a curated, trustworthy platform backed by a team with both local expertise and international sensibilities.
But this was a crowded arena.Property portals in Thailand are numerous, well-funded, and already entrenched in the search rankings. Many have long-standing relationships with developers, agents, and the media. Entering the market would require more than just a good product — it would demand instant visibility and credibility.
The founders of Prime PropertyThailand understood this. That’s why they turned to Gemini PR Bangkok — not
just for publicity, but for a strategic market entry plan designed toaccelerate adoption and establish them as a serious contender from day one.
The PR Challenge
When Gemini PR Bangkok took on the project, Prime Property Thailand faced several obstacles:
Zero brand awareness – As a new entrant, the platform had no search presence, no social following, and no media coverage.
Dominant competitors – Established property portals with years of SEO authority and large marketing budgets.
Short runway to gain traction – The client’s goal was to hit at least 100 new daily users within the first month.
Dual-audience complexity – The platform needed to appeal to both Thai property sellers and agents, and to foreign investors, expats, and relocators.
The success criteria were ambitious:create a powerful brand debut that would not just generate clicks, but foster real trust and enquiries from day one.
GeminiPR Bangkok’s Approach
The Gemini PR team knew this launchcouldn’t be a slow-burn campaign. It needed to be a rapid, concentrated pushacross multiple channels that would flood the market with awareness whilekeeping messaging consistent and compelling.
The campaign was divided into threedistinct phases: Preparation, Launch, and Acceleration.
Phase 1: Preparation – Building the Story Before the Spotlight
Before a single press release wentout, Gemini PR worked closely with Prime Property Thailand’s leadership to shape their public identity.
Key steps included:
Brand positioning workshop – Identifying the company’s differentiators: curated premium listings, bilingual customer service, transparent processes, and
cross-cultural property expertise.
Core messaging development – Crafting a set of key phrases and brand statements that could be consistently applied in press, social media, and influencer
content.
Audience mapping – Segmenting the market into three priority audiences: local
sellers/agents, foreign buyers/investors, and relocating
professionals/families.
Media kit creation – A professional, press-ready asset bundle including a founder bio, brand story, sample listings with high-resolution photography, and market
insights.
By the end of this phase, PrimeProperty Thailand had a sharpened narrative ready for market, backed bya strong visual identity and messaging toolkit.
Phase2: Launch – Creating Maximum Buzz
The official launch period was twoweeks of high-intensity PR activity designed to make Prime PropertyThailand’s arrival impossible to ignore.
1.Press Release Strategy
Gemini PR drafted and distributed abilingual, SEO-optimised press release to over 120 media outlets inThailand and the region. The headline positioned the company as “The New Premium Gateway to Thailand’s Real Estate Market.”
Pick-up rate: Over 30% of outlets published the release in full or in part within the
first three days.
Coverage included: Bangkok Post Online, Thaiger, ASEAN Property News, and Thailand Business Review.
2. Media Interviews & Features
Through targeted pitching, Gemini PRsecured three feature interviews with the Prime Property Thailand founder:
Thai Property Investor – Focus on the rise of foreign investment in secondary Thai cities.
Expat Living Thailand – Lifestyle and relocation advice for new residents.
Bangkok Biz Now – The business case for launching a premium-focused platform in 2025.
3.Social Media Launch Sprint
Gemini PR targted Meillenials on Tiktok, and executed a multi-generational outreach campaign 14-day content blitz on Instagram, Facebook, and LinkedIn, including:
Daily property showcase posts with high-quality images.
- “Market Tip of the Day” short videos featuring the sales team.
- Behind-the-scenes content introducing the Prime Property Thailand team.
- Interactive polls asking followers about their dream home features.
- 4.Influencer Partnerships
- The launch featured collaborationswith:
Two property-focused YouTubers who toured featured listings and discussed Thai market trends.
Three lifestyle influencers who created content about “Finding your dream home in Bangkok.”
These influencers collectivelyreached an audience of over 200,000 followers.
5.Email Marketing Push
A targeted email was sent to curated investor and expat community lists, with an open rate of 41% and a click-through rate nearly double the industry average.
Phase 3: Acceleration – Sustaining the Surge
Post-launch, Gemini PR implemented acontent and media engagement plan to ensure the initial spike in traffic became a sustained upward trend:
Weekly market insight posts for social media and LinkedIn.
- Monthly mini-press releases highlighting unique listings and neighbourhood guides.
- Continued influencer collaborations focusing on “hidden gem” properties outside Bangkok.
- SEO blog content optimised for high-intent searches like “buy condo in Sukhumvit” and “Phuket villa investment.”
The Results - The numbers speak for themselves:
- 150 new daily users by day eight after launch (exceeding the 100/day goal).
- 10+ media features within the first month.
2,300 Instagram followers and strong cross-platform engagement in 30 days.
- 20+ direct property enquiries during the launch period, including multiple serious overseas leads.
SEO rankings for competitive keywords beginning to appear within three weeks.
Client Testimonial
- “We knew entering the Thai realestate market wouldn’t be easy, but Gemini PR Bangkok delivered a launch that was beyond our expectations. Within a week, we were seeing triple-digit daily user numbers, and the media coverage gave us instant credibility. Their ability to tell our story in a way that appealed both to local and international audiences was the difference-maker.”
— Daniel Hughes, Regional Sales Manager, Prime Property Thailand
Gemini PR’s Perspective
“Prime Property Thailand’s launchwas a masterclass in client collaboration. They were clear on their vision, open to creative ideas, and ready to move quickly. That made it possible for us to deliver a coordinated, high-impact launch across multiple channels. The 150 daily users figure is a fantastic early win — but the bigger achievement is the
foundation we’ve built for sustained growth.”
— Campaign Director’s Team, Gemini PR Bangkok
Behindthe Scenes – How the Campaign Was Built
What made this campaign work was notjust what we did, but how we did it:
Speed: Press release and influencer outreach began within 48 hours of finalising
the brand story.
Consistency: All messaging — from Instagram captions to media quotes — was aligned with the brand positioning identified in Phase 1.
Cross-channel synergy: Influencer content was repurposed for the client’s own social feeds, creating a multiplier effect.
Preparedness: The client’s site, inquiry forms, and customer response process were fully
ready before launch — meaning every visitor could be converted into a
lead.
The Long-Term Impact
- Since the campaign, Prime PropertyThailand has:
- Expanded into commercial property listings.
- Partnered with developers for exclusive listings.
- Seen a steady climb in SEO visibility and organic traffic.
- Continued to receive inbound media requests thanks to the profile established during launch.
Lessons for Other Businesses- The Prime Property Thailand casestudy offers clear takeaways for other companies entering competitive markets:
Invest in your story before your launch. The right narrative multiplies the impact of every marketing dollar.
- Use multiple channels simultaneously. PR works best when the audience hears your name in different places within a short timeframe.
Plan for the traffic you want. Be ready to handle increased inquiries from day one.
Sustain the conversation. Momentum from a launch can fade quickly if not maintained with follow-up content and campaigns.
Final Thoughts
Launching a business in a crowded market is a high-stakes challenge — but with the right strategy and execution, it can also be an opportunity to make a dramatic entrance.
Prime Property Thailand’s journeyfrom zero traffic to 150 daily users in just over a week is a powerful example of how Gemini PR Bangkok combines speed, creativity, and strategic precisionto create lasting results for clients.
Interested in launching your brandwith impact?
Contact Gemini PR Bangkok today.